The plans of Yash Raj Films (YRF) to enter the television broadcasting space which have been in the pipeline for over a year have finally been realised after the media house struck a deal with Sony Entertainment Television (Multi Screen Media) to produce exclusive fiction and non-fiction content for the channel.
To spruce up its series of fiction and non-fiction shows, Sony is going to soon telecast two new Balaji shows namely Bayttaab Dil Kee Tamanna Hai and Pyaar Ka Bandhan.
While confirming this news, Manjit Singh, chief executive officer, MSM says, “With this deal, we hope to create exceptional television content, which will be contemporary and engaging for the audiences.”
Yash Chopra, chairman, YRF, shared the same view as Singh saying, “This collaboration gives us an opportunity to produce television content that will engage and entertain the large television audience of the country. When YRF decided to venture into the television space, we felt that an alliance with Sony represented the coming together of like-minded brands.”