Vizeum has been appointed as the media partner and brand/communication consultant for Giovani and will handle the account from its Mumbai and Delhi offices.
This is the second big win for the new agency having won the Luxor/Parker portfolio recently.
Describing his interest in handling Giovani, S Yesudas, the managing director of the Indian sub-continent for Vizeum says, “The brand has strong credentials such as material, design, finish and value for money price tag.”
Commenting on the agency’s media strategy, “As the brand custodian, our responsibility will be to ensure Giovani engages as many current and potential consumers as possible in a captive manner, using the available resources with prudence.”