Telecom operator, Virgin Mobile, has roped in Ranbir Kapoor and Genelia D’Souza as its brand ambassadors and plans to use the young stars mainly in the brand’s television commercials.
This move is in line with the promotional strategy of the GSM services Virgin recently launched in five southern circles in the country.
Elaborating on this strategy, Prasad Narasimhan, chief marketing officer, Virgin Mobile said, “We are making a big change in our business by entering GSM, which is much bigger play compared to what we were earlier. Along with that kind of bigger play, some kind of ‘signal’, to show that we have entered, is also very important. And the use of ambassadors is one such step.”
When asked why the company chose the duo, Narasimhan replied saying, “In the two, we have an extremely good fit for our brand, in not only what we are, but also what we want to be going forward in GSM — which is being the ultimate network for friends to be on. Kapoor is one of the desired guys today, and similarly, D’Souza is known as a next-door, fun-loving girl. And both of them are popular, affluent with recognised faces.”
Genelia D’Souza already endorses Cadbury Perk, Dabur Vatika and Fanta while Ranbir Kapoor is brand ambassador for Pepsi and Panasonic’s Vierra range of flat screen TVs and home theatre systems.