Vineet Mathur has resigned as Senior Vice-President, Zed Digital.
Sources reveal that he has joined UTV New Media Ltd, a wholly-owned subsidiary of UTV, as Executive Vice-President, where he will oversee the sales and marketing strategies for all of UTV’s web properties across categories.
Mathur was associated with Zed Digital for over 18 months. Zed Digital is the digital arm of ZenithOptimedia, which was launched in 2007. In this role, Mathur reported to Ambika Srivastava, CEO, ZenithOptimedia.
Mathur worked with Indiads.com in 2005-06 and has also worked for OgilvyOne Worldwide, GroupM, Initiative Media, Result McCann and Tribal DDB. During his career, his clients have included Shaadi.com, Makemytrip.com, WorldQuestNetworks, Uniontelecard.com, Net2Phone.com, Nokia, WorldSpace Radio, SBI-Retail, DirecTV, Airtel and Incredible India.