Vyas Giannetti Creative (VGC) has joined hands with six international firms to launch a specialised design and communications vertical. The six firms are Flex/the innovative LAB, Lava Graphics Studios, Saffron, InDeed, Dixonbaxi and Ryan+Deslauriers.
This collaboration will deliver specialised solutions to clients. Two of these firms, InDeed and Saffron, have offices in India. The others do not have an Indian presence and have no immediate plans to do so either.
The work will be handled on a project basis through online correspondence, and the VGC staff will be stationed at the specialised firm and vice versa for the stipulated project time.
Preeti Vyas, Chairperson and CCO, VGC, says, “Just about everyone wants to be holistic, but we all know that there is a lot changing in media, and we cannot hold on generics today. The need of the hour is to be a specialist, and at VGC we feel that clients are asking for this preposition. The endeavour is to work together, and we aspire to grow these relations further as we progress ahead.”
The six agencies that VGC has partnered with are specialised units in design in their respective domains. Flex/the innovative LAB is a globally acclaimed strategic design firm, while Lava Graphics Studios is an editorial design and brand identity firm from Holland.
Saffron is a renowned branding consultancy. InDeed focuses on marketing, sales and strategy consultancy, while Dixonbaxi offers creative and strategic solutions for print, TV and the Internet. Ryan+Deslauriers looks after real estate strategic branding, marketing and creative communications.