The new version of e-commerce after the much anticipated f-commerce is tweet commerce.
Recently Advertising Age revealed that twitter is planning big changes for its brand pages. Twitter is going Facebook’s way and is opening up its advertising platform.
The company is planning to let advertisers tack on experiences to the brand pages, AdAge said, expanding beyond the traditional 140-character format, and letting developers build e-commerce, contests, and sweepstakes into the pages.
Though Twitter hasn’t given any official statement on the new apps, Chief Revenue Officer Adam had said at the time Brand Pages launched in December that features were in the works. Brand Pages were first available to 21 select advertising partners, including Bing, Coca-Cola and HP. In January, Twitter opened the pool to those advertisers with $25,000 or more committed in active ad spend.
Twitter seems to work closely with the group of core advertisers originally offered Brand Pages, consulting with them on new features and using their feedback in the development process.
Currently, Brand Pages offer select advertisers a large banner at the top of the page, with a pinned and auto-expanding tweet. By its very nature, though, Twitter sends users outside the platform with most interactions, while Facebook dominates for brand interaction. There isn’t much incentive for users to revisit a Brand Page after they’ve chosen to follow a brand, as they can see the content in their tweet stream.
High-profile brands including American Express, McDonalds and Nike were part of the launch group for the micro-blogging site’s brand pages.
There are many issues related to these high profile brand pages as it seems that they are available only for big spenders. For greater benefits twitter must keep it open for all businesses.
Dubbed #letsfly by Twitter’s hashtag-happy tweeps, the program–which provides businesses with space for a big, splashy banner and brand-centric layout, and highlights promoted tweets with expandable videos or photos–needs to catch on if the micro-blogging platform plans to hit $400 million in ad revenue forecasted by 2013.
Simple Usability’s eye tracking study took an early read on the enhanced profiles and found that a branded page has even less of an opportunity to make a lasting impression than a 15-second TV ad or a banner on a website. The brand page potentially has one shot at attracting the user to become a follower. If the companies fail to do this, then they will have lost potential followers, and potential customers, and therefore they will have a much narrower audience and customer base receiving updates from them.
Source: mediavataar.com