Tiburon Media Group (TMG) Interactive, a US-based digital marketing agency, has launched eBusiness Interactive, its Indian arm.
eBusiness Interactive is a joint venture between TMG Interactive and Silicon Biztech (SBT), an Indian IT service provider. It offers technology solutions to TMG Interactive to manage online ad campaigns in the US.
eBusiness Interactive will be headed by chief executive officer Praveen Ahluwalia and based in Gurgaon.
In India, the agency will offer its services to advertisers to carry out lead generation, rich media and social media marketing campaigns. It will also cater to publishers. It will form tie-ups with various publishers in India to offer services such as content advisories, website analytics and traffic monetisation strategies. eBusiness Interactive will also help its clients to develop branded games, websites, blogs and mobile applications.
Ahluwalia spoke about TMG Interactive, “TMG Interactive is one of the largest providers of customer lead-generation services in North America and Europe. It currently provides more than a million validated leads per month to more than 400 advertisers across a host of sectors, such as banking and financial services, automotive, education, pharmaceutical, technology and real estate.”
On the new venture, Ahluwalia commented, “In India, the agency will target the banking, insurance, automobile, education and telecom sectors. We have already roped in three advertisers and are talking to various publishers.”
Sandeep Bansal, founder and director, SBT, commented “Lead-generation campaigns will be the core offering of eBusiness Interactive in India, apart from other services.”
Ahluwalia has worked in the industry for around twenty-two years and has worked with companies such as ACNielsen, TBWA Anthem, Rediffusion Y&R, Frank Simoes Advertising and Cactus Imaging, a digital printing solutions provider.
Globally, TMG Interactive was founded in 2003 and manages clients such as Monster.com, Blackberry, IBM, Microsoft, HP, Cisco and Adobe.