Professional hair stylist and leading businessman, Jawed Habib has handed over the creative duties of his compact salon venture called ‘HairXpreso’ to Six Inches Communications who will be responsible for generating awareness about the brand using tactical advertising, below the line and online initiatives which will include a mix of print, internet and television campaigns.
The ‘HairXpreso’ venture will include budget salons placed in malls across all the main metros in India that provide dry hair cut services, styling products and accessories to customers.
Speaking about these developments, the CEO of HairXpreso, Zafar Khan said, “Our plans are aggressive and our vision is focussed, and Six Inches is the right fit for this. Their ideas and seamless integration of all mediums made us choose them as our creative partner. We are looking forward for a long term association with Six Inches.”
Pravin Shah, Founder and Managing Director, Six Inches Communications Pvt Ltd, added, “‘HairXpreso’ is a very interesting and challenging assignment for us. The brand vision, backed by a series of superb planning, placement and pricing of the compact salon, is arguably the best the retail lifestyle industry will see in the coming months despite the prevailing downturn. We are very excited about this win and will work as a business extension for HairXpreso.”