Scala has been a trusted name in providing end-to-end solutions in the digital signage market.
It has now announced the setting up of a new sales and development office in Bangalore, India as Scala Digi4 Pvt. Ltd. The joint venture was announced by Oscar Elizaga, Vice President of Operations EMEA, Jeff Porter, Executive Vice President Experts Group and Mohamed Rafeeq, Director Strategic Planning – Digifour Technologies during a press conference at the Digital Signage Asia tradeshow, October 3 – 4, 2008 in Mumbai, India.
Scala Digi4 will be a joint venture between Scala and Digifour Technologies. In this new venture, Scala will make a substantial investment and have a majority interest. This venture is also believed to strengthen Scala’s already successful position in the high growth of the Indian market. Digifour Tecnology has long been a Scala certified partner and a pioneer in the Indian Digital Signage market.
“We continue to aggressively invest to further extend our global leadership position in the digital signage marketplace,” says Gerard Bucas, Scala CEO. “India is an important emerging marketplace for digital signage and Scala wants to ensure that we will rapidly grow our already strong position in this key market. Digifour has been one of our priority partners for a number of years and has already been successful in establishing a strong footprint in India. With the substantial new investment we are now making, this joint venture will build on that success and will ensure that we can better service and support our growing customer base in India.”
“Digifour has successfully pioneered digital signage in India and has gained substantial market share through winning prestigious customers across verticals including banking, airports, retail, education, information technology and hospitality” said Rafeeq – Director, Digifour. “The joint venture with Scala will strengthen this even further and help Scala Digi4 Pvt. Ltd. leverage the global expertise of Scala combined with our local know-how. I believe this is bound to add value to the industry at large.”
The presence of Scala Digi4, Pvt. Ltd. in the Indian digital signage market will serve to support and address the market demands of Scala’s customers and further strengthen Scala’s global leadership position in the digital signage industry. Scala Digi4 Pvt. Ltd. will offer a complete end-to-end digital signage solution to clients including software, hardware integration, hosting, content and media management, network management, etc.
In addition, Scala will extend its software development resources by integrating a team of highly-qualified software engineers in India with Scala’s other development teams in the United States, Canada, France and Norway. The new development centre in India will augment Scala’s engineering teams and contribute to current and future connected signage solutions from Scala.