In the latest of a series of developments at Rediffusion Y&R, Lokesh Tiwary has taken over as CEO of Showdiff Worldwide,
while remaining President, Rediffusion Y&R Public Relations. The current CEO of Showdiff Worldwide, Conrad Saldanha, will move on to a newly-instituted corporate role.
In his new role, Saldanha will work closely with Mahesh Chauhan, Group CEO, Rediffusion Y&R. Saldanha will now look at the external affairs and communications for the Group companies.
Chauhan commented on the new appointments, “These are exciting times for Rediffusion as we are looking towards re-orienting and restructuring our businesses. Conrad, with his brilliant networking skills and in-depth understanding of the industry, is a perfect fit for external affairs. While Lokesh’s dual charge is in sync with our endeavour to provide a collaborative communication platform to our clients that will increasingly seek to utilise the synergies between public relations and activation. It is also a unique initiative that takes our specialist offering to a differentiated space in the industry.”
Saldanha explained the plans for the future, “It is now for Lokesh to decide on which direction he wants to go. We are now definitely looking at investing in better manpower. So, taking this plan forward, there will be some new announcements, especially in the Delhi market. Delhi has grown quite a lot of late, and thus, we are looking for more and better opportunities.”
He added, “Rediffusion today is a young, dynamic and enthusiastic team with innovative ideas. I look forward to sharing the valuable insight into the Rediffusion Group acquired during my 25-plus years in the organisation with them.”
Tiwari commented on his additional role, “With ‘bang for the buck’ becoming increasingly important for clients in such tough times, clients are no longer looking for piece-meal solutions to their communication requirements. I am delighted to be playing a much larger role in bringing about this change and am confident that with the combined strength of Showdiff and Rediffusion Y&R Public Relations, we will be able to offer a much more enhanced product to our clients.”