Divya Radhakrishnan, head of Rediffusion – Y&R’s media arm TME, has been given the additional responsibility of taking up the role of president of the agency’s public relations arm, Redffusion – Y&R Public Relations.
In her new capacity, Radhakrishnan will continue to report into Group CEO Mahesh Chauhan.
Speaking about the promotion, Chauhan, said, “We felt there was no better home grown leader to help bring that same level of growth and direction to the PR practice than Divya. She will lead the two practices simultaneously, creating a seamless environment for the flow of ideas, execution and delivery between them, thereby ensuring the best solution for client needs.”
Added Radhakrishnan, “Driving value for clients is critical in any business and I understand the role of PR in achieving that. Moreover, the combination of my experience in media and the team’s dedication to deliver should see us go a long way in offering greater meaning and value to the Rediffusion – Y&R PR offering.”
With over 20 years of experience in media planning, Radhakrishnan has been with TME since April 2003.