Rediffusion Y&R will soon have a new planning head, South in Rahul Roy, the former head and director – strategy planning at Lowe Malaysia.
Besides Lowe Malaysia, Roy has also worked with Bates Asia, Ogilvy and BBDO. Some of the main brands such that he has worked on include Johnson & Johnson, IBM, ICI Paints, IKEA, Mahindra and Mahindra, Titan, Taj, Sara Lee, Britannia and Kissan. At Rediffusion, Roy will be planning for brands like ING, United Spirits Limited, ITC, Titan and Arrow.
Talking about his switch Roy states, “It’s the young, energetic team of Rediffusion Y&R that attracted me the most. I’m really excited to work with brilliant partners like Mahesh Chauhan, Arvind Mohan and Paritosh. My focus here will be on developing powerful ideas and managing their delivery (consumer engagement) across relevant contexts, such that they acquire the energy to substantially move the needle for brands, the agency and for all stakeholders involved.”
Commenting on Roy’s appointment, Arvind Mohan, chief strategy officer, Rediffusion Y&R, says, “South is a very important market for us. So, we needed to invest in the right candidate. Rahul has rich experience, both national and international, which will be of great help to our agency. Furthermore, we see a great leader in him. Growth and consolidation will be his sole responsibilities.”