Radio City Fm has elevated Ashit Kukian, who was national sales head, to president sales.
In his new capacity, Kukian has to ensure revenue maximisation across various verticals. Kukian will work closely with his team to offer clients innovative brand solutions that would allow more effective use of radio as a medium. Additionally, he will focus on the outsourced business module – Friends FM-Kolkata, and Suno Lemon, Gwalior. Besides this his focus will also be on identifying newer revenue opportunities for the group.
“In the current market scenario, it is imperative today to offer impactful options to the clients and to redefine the service levels, besides setting new benchmarks in the industry,” says Kukian.