Pradeep Guha has been appointed to the advisory board of Komli Media, which runs an online ad network.
He will be the fourth person to join Komli Media as advisor, following Greg Stuart, former head, Interactive Advertising Bureau (IAB); Munjal Shah, chief executive officer and co-founder, Like.com (a visual search engine); and Greg Coleman, president, Platform A, AOL’s advertising business, who joined the board in 2008.
Prashant Mehta, chief operating officer, Komli Media, says, “I believe that the growth of online advertising will be led by a greater degree of integration of the digital medium with the traditional media and a shift of the advertising budget from traditional to digital media.
“Since Guha understands the traditional media well, his presence on board will actually help us to grab a greater share of the online advertising pie, which will get a boost because of the integration of digital and traditional media in the near future.”
Mehta predicts that the share of online advertising in the overall ad spends will increase from the current 2 per cent to 5-10 per cent in the next three to five years.
Guha has more than thirty years’ experience across media and entertainment companies. In addition to Komli Media, he is also on the advisory board of Mukta Arts, Future Media and Whistling Woods International, a film training institute. He is currently a director of the International Advertising Association and a venture advisor with Nexus India Capital, a venture capital firm.