Potter Ruiz Advertising is an agency that specializes in campaigns for Hispanic markets. Potter Ruiz has been a three-time winner at the 2008 Davey Awards for radio spots.
The Somerville, Mass.-based agency’s winning spots included a promotion of McDonald’s Chicken McNuggets. Potter Ruiz collaborated with Arnold Worldwide, a lead agency for McDonald’s, to create two 30-second radio ads. Fantastico (Fantastic Magician) promoted McNuggets and Yo no Fui (It wasn’t me) focused on McDonald’s sundaes. Both spots won silver awards in a competition that drew more than 4,000 entries.
The firm also bagged a gold medal for an episode in an NPR radio documentary series about India’s River Ganga.
Potter Ruiz is head by Creative Director Fernando Ruiz and Susie Potter, President.