Percept/H, a Percept Company recently bagged the creative duties for SBI Mutual Fund. The size of business is estimated to be over Rs. 40 crores. The win is amongst the biggest business shifts that the region has witnessed in recent times. The other agencies vying for the account included Rediffusion, O&M, JWT, Leo Burnett and Bates. JWT was the incumbent agency for SBI Mutual Fund.
SBI Mutual Fund is one of the largest mutual funds in the country with an investor base of over 5.4 million. With over 20 years of rich experience in fund management, SBI MF is the most preferred Asset Management Company for all classes of Investors.
Percept/H will aid SBI to launch new funds, re-launch and reposition their existing funds, in addition to overseeing their corporate branding exercise.
Commenting on the win, Ajay Verma, Sr. Vice President & Mumbai Head, Percept/H said, “SBI Mutual Fund is a very prestigious win. It was a tough fight from the word ‘go’, with the top agencies competing for this account. We won the business on the grounds of our strategic understanding of the industry and sparkling creative work.”