PerceptH has bagged advertising duties with an annual budget of Rs.8-10 crores for Springwel Mattresses.
After becoming India’s largest spring mattress seller, Springwel Mattress now plans to expand and enlarge its retail network into tier two cities. They also plan to launch exclusive retail outlets under the name ‘Springwel Planet Bliss’
Amitava Mitra, Sr. Vice President of Percept/H Delhi, said while Commenting on the win, “It’s truly an exciting account to win. The client has tremendous expectations from us and this puts an added responsibility on us to deliver great strategic and creative solutions and out-of-the-box ideas. The challenge is to produce advertising that is stunning, talked about, and works hard for the brand. It’ll truly be a challenge for our creative teams”
Harinder Singh, Director, Springwel said whil talking about the appointment of Percept/H as their advertising agency, “Keeping in mind our growth and expansion plans we wanted an agency that had a national presence and the competence to provide communication solutions across all mediums. We were looking for an agency that would help take the brand to the next level; and Percept/H fulfilled all the criteria.”
Springwel is also the sole marketer for the US based TEMPUR mattresses. TEMPUR is a world leader and world renowned super luxury, super premium brand of mattresses. The marketing and communication for TEMPUR will be niche, specialized and will be targeting the top end customers.