Marketing and customer informatics company Dexterity, has appointed Palanivel Kuppusamy, one of the firm’s founders, as Chairman and CEO. The company’s former Chairman and CEO, Anantha Krishnan (Krish), will now take up the position of strategic advisor.
Krish commented on his new role, “I have enjoyed building the marketing and customer informatics capabilities at Dexterity. While I collaborate with Dexterity as an advisor, I’m also looking forward to helping the industry build complementary capabilities to make India the destination of choice for the marketing and customer informatics business.”
After founding Dexterity in 1999, Palanivel was the company’s Executive Chairman and CEO until Krish took over in early 2008. Palanivel commented on the restructuring, “Krish came on board when Dexterity decided to move beyond technology and KPO into marketing and customer informatics. Although he is moving into an advisory role, the momentum we have set will enable the company to grow aggressively.”
On the future of Dexterity, Palanivel said, “Dexterity is well-poised to capture a significant share of the $32 billion marketing and customer informatics market. With its expertise, Dexterity can help its clients worldwide understand and, consequently, retain their customers.”
Palanivel is an engineering graduate from the Government College of Technology (GCT), Coimbatore and a postgraduate from IIM Indore. Before founding Dexterity, he was engaged in assignments with market research majors including ACNielsen and NMR. He has also worked with Cognizant Technology Solutions ad Dun & Bradstreet’s software business.