Afaqs: Times OOH has partnered with ThreeD Holograms, a company providing innovative outdoor solutions, for selling ad spots on four 3D LCD screens installed in Terminal 1A and 1B at the domestic airport in Mumbai.
These imported 3D screens of 40 inches each are auto stereoscopic – implying that there will be no need to wear glasses while watching the 3D images. The company says that a client’s 2D television commercial can be converted to 3D with the help of computer software, after which it is sent to the client for approval. Once approved by the client, it can be shown on the screens. Alternately, ThreeD Holograms is equipped to create 3D commercials from scratch on the basis of inputs from the clients on storyboard and visualization.
Speaking on the efficacy of the medium, Dayal Thakkar, managing director, ThreeD Holograms, says, “3D is no more limited to cinema and here, it works as an eye catching outdoor solution. 100 per cent real 3D depth and projection makes the products appear popping out of the screen. With the products being hurled at you, literally, it becomes almost impossible to overlook and ignore the imagery, generating a very high brand recall.”
According to Thakkar, brands from categories including automobile, telecom, FMCG, lifestyle premium products and hospitality will be interested in advertising on the screens.
All the screens are IPTV enabled and remotely controlled from the ThreeD Holograms office in Andheri, Mumbai. Since the screens are present in the domestic terminals, they will be operational from 6 am-12 pm only.
Discussing the reach of the new medium, Gautam Shahane, business head, airports, Times OOH, says, “Terminals 1A and 1B cumulatively account for 1.35 million passengers on a monthly basis. This is one of the premium target sets under one roof and provides a healthy mix of reach and frequency objectives. We plan to expand the network to other airports in the country as well.”