Exchange4media: In a multi agency pitch, Ogilvy India managed to bag Adidas account. Adidas wants to create a buzz during the ICC World Cup 2010 and has handed this responsibility to Ogilvy. Ogilvy will handle the campaign for 2010.
According to the sources, Ogilvy already seems to have started working on the campaign. In 2007 Adidas managed to sign Sania Mirza as the global brand ambassador. Prior to her the brand had roped in stars like Sachin Tendulkar, David Beckham, Ricky Ponting, Zinedine Zidane and Lionel Messi.
Adidas has emerged as a strong brand and has been a part of world sports delivering state of the art sports footwear, accessories, and apparel. Adidas is a global leader in the sports goods industry. The brand follows simple strategy for improving the financial performance and competitive position.