Vertu, which produces handcrafted luxury mobile phones, has roped in actress Michelle Yeoh of Crouching Tiger Hidden Dragon fame as one of its brand ambassadors.
Yeoh will work with Vertu on a number of new initiatives over the next year.
Vertu persident Alberto Torres says, “Michelle’s talent, determination and achievements, from award winning actress and producer to committed support of arts, culture and worthy causes, make her the embodiment of Vertu – success, strength, and style. She has a natural fit as a Vertu ambassador.”
The announcement coincides with the release of the Vertu Constellation Rococo Collection, inspired by the intricate, handcrafted techniques of the Rococo period, which was developed by craftspeople and noted for its decorative arts.
Vertu has used techniques to embellish the Constellation phone with subtle detailing. Each leather back has been embroidered with coloured metallic threads to create a floral design, which brings to life the hallmark Vertu ‘V’.
Yeoh says, “It’s a real honour to be chosen as a brand ambassador for Vertu because I love everything about the phones they make, especially the new Rococo collection.”
The Vertu Constellation Rococo handset is available currently in Noir, Scarlet, Ivory and an exclusive Sapphire edition, adorned with natural blue Cabochon sapphires and a hand polished bezel engraved with the intricate floral pattern.