Mediaedge:cia Chennai has recently bagged three new businesses: Zee Tamil launch brief, Nalli Silks and CRI Pumps. The combined business of these accounts is estimated at Rs 18 crore in annualised billing.
Reacting to the wins, VR Padmanabhan, Senior Management, MEC-Chennai, said, “The client-mix is a heady one, from media to retail to B2B, all of which might seem to be heading into strong head-winds.”
He added, “The work for all three clients had started breaking in media and after being shortlisted in three other pitches, MEC-Chennai seems to be converting those head-winds into strong tail-winds.”
MEC-Chennai has fewer than twenty staff. Its current clients include CavinKare, Henkel, Maa Foods, McMillan, Nippon Paint and Trends In Vogue.