Media Layers and uVuMobile notch up mobile ad market jointly

Media Layers, the pioneer in real-time personalized, cross-channel and cross-media mobile advertising, and uVuMobile, Inc. a leading provider of mobile video and audio delivery services, today announced the launch of a joint mobile advertising offering. Based on Media Layers’ SMART solution, uVuMobile customers can now provide their subscribers with highly targeted video and audio on- and off-portal mobile advertising. Combining SMART’s innovative real-time personalization technology with uVuMobile’s robust content delivery network and top-notch content offering. This joint mobile advertising solution will deliver end-users a highly relevant and exciting content experience.

Implementations are already underway for services such as video and audio advertising over Mobile Radio channels and video advertising over streaming video, both live and on-demand. This joint mobile advertising solution is now available to all uVuMobile customers providing them the flexibility to place ads before, during or after the chosen content, either as an overlay, split-video image, or other options that optimize the user experience.

Media Layers’ comprehensive SMART solution provides operators and service providers a framework for managing the complete advertising cycle while maximizing the value of mobile ad space. With advanced built-in automatic predictive analytics tools, advertisers will be able to realize the highest rate of return on their investment (ROI).

“We are thrilled to join forces with uVuMobile to create this innovative offering,” said Media Layers CEO, Noam Man-El. “Media Layers is a pioneer in real time, rich-media ad management. Together with uVuMobile’s extensive content delivery network and rich portfolio of content partners, we bring to the market a comprehensive offering for creating, managing and monetizing premium mobile ad space, while providing advertisers with unique new channels to target their audience.”

Bill Loughman, uVuMobile’s CEO, commented: “Mobile Advertising is essential for the establishment of sustainable business models that enable rich-media mobile content to reach mass market usage. Partnering with Media Layers enables us to offer our customers a very comprehensive and unique offering that opens up new business models ensuring an optimal user experience. Utilizing SMART’s real-time approach, users are targeted with ads that are relevant and valuable to them, which translates into the highest satisfaction and response rates. For the advertisers and service providers, this means superior ROI and maximum revenues, respectively.”

About Media Layers
Media Layers is the world pioneer in real-time, personalized, rich media mobile advertising. The Company’s SMART solution provides a “one-stop-shop” synchronizing players across the entire value chain – mobile operators, advertisers and content providers – enabling the targeting of users with highly relevant, valuable video and other rich media ads.

SMART, an end-to-end, 3-layered solution, encompasses mobile advertising’s three key elements – end users, advertising campaigns and rich media. SMART uniquely manages the entire advertising process in real time. Based on dynamic predictive modeling tools, it provides the most accurate targeting, while maximizing relevance and end-user value. This unique real-time approach, combined with innovative video and rich media technology, provides an exciting, high-value user experience leading to new revenue streams for mobile operators and service providers and superior ROI for advertisers and brands.

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