CampaignIndia: Condé Nast India has roped in Maya Hari to handle digital division for it launch of premium digital offerings in online and mobile space.
As per the company statement the objective is to “create exceptional, online experiences with cutting-edge web publishing services and innovative mobile solutions.” Conde Nast’s digital plans will kick off with the premiere of Vogue India’s website on June 5th. GQ’s India website, as well as that for Conde Nast Traveler will follow later.
Alex Kuruvilla, managing director, Condé Nast India, says, “Condé Nast India’s new digital venture reflects the growing importance of Internet and mobile in the lives of our upscale audience. Our readers spend significant time online and on mobile and we have identified a big opportunity here. Condé Nast India will be the first premium player in this space delivering quality content in a new, exciting format. I am very excited to announce that Maya Hari comes on board as head of our new division, Condé Nast India Digital (Internet & Mobile).”
Hari will work along with a team of digital and mobile experts, with the aim of addressing an audience of affluent, influential and engaged consumers. Each title will have dedicated relevant and stand-alone presence online, providing offerings in the luxury, fashion and travel space.