Exchange4media: Maxus has won the L’Oreal account through a media pitch.
As per the industry sources, the account is worth Rs 130 – 150 crore. Going through a chance after five years, L’Oreal India will handover print, television and radio media to Maxus.
In a conversation with exchange4media, Vismay Sharma, Director, Consumer Products Division, L’Oreal India Ltd, said, “We do media reviews every few years, and this decision is a result of a recently concluded pitch. It was a very close competition between the two agencies – Lodestar and Maxus – and we have now appointed Maxus to handle the print, television and radio mediums. Lodestar would handle digital.”
Ajit Varghese, MD, Maxus India, said, “We continue to win the trust of clients by showcasing our new philosophy of Relationship Media and come up with media solutions, keeping the consumer and the business at the core. Proud to have L’Oreal as part our prestigious clientele and we would love to partner them in their vision to build a great business in India.”