“The power of thoughts and the power of ideas cannot be overemphasised. Thoughts connote energy, freshness and are continuous by nature,” believes Manoj Motiani, Founder & Chief Creative Officer of ‘Thought Bubbles’. The former Creative Director with O&M is going strong with his nine-month old creative hot shop.
Manoj Motiani is the latest addition to the rapidly growing list of creative heads turning entrepreneurs. The former Creative Director of O&M, Motiani is now the Founder and Chief Creative Officer of Mumbai based, ‘Thought Bubbles’ which was launched nine months ago and is currently handling clients like DSP BlackRock Mutual Funds, Indiabulls Real Estate, United Way Mumbai, Designo Furniture Studio, Big Cinemas, and Armstrong Construction, among others.
Before this private venture, Motiani had been working with Ogilvy for seven years and had spent four years before that with Euro RSCG and iB&W. In his 11 year long advertising career, he has handled big brands like Castrol CRB/ Castrol International, Cadbury 5-Star, Kotak Mutual Funds, Pidilite Industries Ltd (Fevicol), Heroes Project (Richard Gere Foundation – HIV/ AIDS), IPL Cricket (Rajasthan Royals), The Leela Kempinski, Coca-Cola (Kinley), Philips India, Bajaj Auto, Videocon and Bidorbuy.com.
When asked what motivated him to turn an entrepreneur, Motiani said, “The instinct to launch my own creative hot shop was too strong to ignore.
This felt like the right time to channelise my energies and ideas to tap new opportunities that are going to come up in the area of brand communication. Be it brand activation, design specialisation, technology-led creatives – things have now taken on a new meaning for brands and for consumers.”
“The advantage is ‘freedom’, while the disadvantage would be ‘negotiation. Clients are willing to experiment. Creatives are ever-willing to experiment. If you are tuned in to business sensibilities, too, it’s only an advantage to bring fresh thinking to partner a brand’s effort. This seems like a good time for creatives to go Live. It’s simple, ‘brands’ need energy,” he added.