Afaqs: Following a three-stage multi-agency pitch, Lintas Media Group has won the media duties for Religare Enterprises which are estimated to be over Rs 50 crore.
Rroshan Chowdhry, managing director, NAC Advertising, which was the incumbent agency, will continue to be the media advisor for the group in his individual capacity.
Apart from handling its corporate brand, Religare is also planning on leveraging the services of Lintas Media for its other businesses like asset management, wealth management, health insurance, equity and commodity broking, investment banking, lending services, private equity and venture capital among others.
Elaborating on how Lintas Media won the account, Subhrangshu Neogi, director, brand and corporate communications, Religare Enterprises said, “The innovative ideas, the relevance to the brief and the passion Lintas demonstrated for the brand helped them win the pitch.”
Sudha Natrajan, president and COO, Lintas Media Group, commented of the win saying, “We look forward to the challenge of the brand and are confident we will be able to take the brand to new heights.”