Religare has appointed LINOpinion, Lowe Lintas’ public relations division, to handle their PR activities in India.
In the previous month Religare had appointed O&M as its creative agency for all the companies that fall under the Religare umbrella including Religare Voyages, Religare Technova and Religare Macquarie. However the healthcare business like SRL Diagnostics and Religare Wellness are handled by Arms Communications.
Speaking on the appointment of LINOpinion, Subhrangshu Neogi, director, brand and corporate communications, Religare Enterprises says, “Several top Indian agencies were invited to pitch and we graded them on various parameters including understanding of the sector, strength and credibility. LINOpinion was the clear winner. Given the diverse nature of Religare’s business it was crucial to select an agency which has both depth and width to handle the full suite of our products and services.”
“LINOpinion is delighted to be working with Religare in India. It is our mandate to continue to build awareness of one of India’s most dynamic financial companies and we are confident of delivering the best. We hope our relationship with Religare proves to be a longstanding one,” said Ameer Ismail, executive director, LINOpinion.