Leo Burnett Mumbai has made it to number nineteen on Ad Age’s annual creativity list, an elite list of advertising companies from around the world.
The list features the ‘top 20 award-winningest companies’ in the world. The awards considered are Cannes, Clios, One Show, AICP, Andy Awards, D&AD, ADC and Asia AdFest and points are calculated by adding up the international wins each agency has got for the year 2007-08. Different weights are assigned to Gold, Silver, Bronze and Best of Show/ Grand Prix awards, with Cannes being assigned a slight premium.
Leo Burnett Mumbai’s total was 180 points, having won several awards at Cannes (two golds, three bronzes, one silver); One Show (one gold); ADC (two golds), Asia AdFest (two silvers, two bronzes); and Andy Awards (two silvers). These awards have been won across brands like P&G (Tide), Perfetti (Cream Fills extra), Reliance Mobile, Heinz (Glucon-D, Complan, Heinz Tomato Ketchup), Elder Pharmaceuticals (Tiger Balm), and Luxor Highlighter. The only other Leo Burnett agency to make it to the list is Leo Burnett Chicago, at No. 15.
KV Sridhar (Pops), national creative director, Leo-Burnett, commented on the secret to Leo Burnett’s success, “The ideas that have got us glory have one thing in common – our humankind approach. Now that we have been selected here, our efforts will be focused to keep our name featured on the list next year as well.”
Arvind Sharma, chairman, Leo-Burnett India, said, “Leo Burnett’s India offices have traditionally been rated as some of the most creative ones in the network several times over. So, while the news of being ranked 19th in the world is huge for the region, this star turn was almost predicted by the network years in advance.”
Earlier this month, JWT Mumbai made its first appearance among the top 50 in the Gunn Report.