Komli Media (www.komli.com), India’s leading digital advertising and technology company,
today launched its premium Auto Channel – a collection of over 15 niche, top Indian auto websites that will enable large and small advertisers to exclusively target the auto enthusiast and auto buyer audiences.
This premium channel will allow advertisers to extend their brand by reaching out to the entire spectrum of their target audience across multiple auto sites, thereby increasing the value of their advertising dollar. Auto companies, auto accessory manufacturers, auto financiers and brand marketers of almost every genre can now reach out to the fragmented Indian male audience aged between 18 – 40 years, from middle class and affluent socioeconomic backgrounds, all under the one umbrella of Komli Media’s Auto Channel.
Akshay Garg, General Manager of Komli Media’s ad network said, “We are very excited to launch the premium Auto Channel that comprises over 15 auto sites dedicated to the Indian consumer, such as carwale.com, gaadi.com and team-bhp.com among others. By offering full transparency, rich media and brand measurement solutions via our exclusive partnerships with PointRoll and Vizu respectively, we are offering leading brand engagement and reach solutions in the online marketplace for advertisers who want to reach out to an auto-interested audience.”
The online car portal segment has seen an increasing growth over the last few years since users trust third party portals where they can compare various brands across the segment vis-à-vis company Web sites. Industry estimates reveal that nearly 50,000 people visit online car portals each day. Close to 40% of actual new car buyers carry out online research before making a purchase.
Uma Sivakumar, Head of Online Media, Tribal DDB India said, “Most auto manufacturers are reaping the benefit of this audience behaviour by using the net actively in their media selection. Although there are indigenous auto Web sites that can provide advertisers with reasonable options, I believe there is tremendous scope for an Auto Channel to focus on this segment and offer advertisers options across a wide spectrum of both international and Indian auto sites.”