Exchange4media: IPL is sure making waves in every corner of the country. What excites more is KKR being the favorite in North East has managed to rope in good number of local advertisers.
At Nine FM, each RJ has taken up to support different IPL team and give match updates for the same. To this Bobby Gupta, chief executive Nine FM adds, “As a radio station, Nine FM is supporting its home team, Kolkata Knight Riders, as an expression of common sentiment. Whenever there is a match in Kolkata, we air live updates from the stadium. We have deputed a reporter in Kolkata for exclusive coverage of the IPL match and we are getting encouraging response from the listeners.”
He further said, “Nine FM is running various on-air contests everyday. Lucky winners get an opportunity to watch the match on the big screen at one of the most happening cafeterias of the town, along with complimentary snacks and beverages. We will also run a special ‘Predict & Win’ on-air contest for the finals, where the winners will get an opportunity to watch the match at one of the renowned multiplexes of the town with their favorite RJ.”
Radio Misty is also generating buzz about KKR and IPL. Dilip Dugar, Vice President, Radio Misty, elaborated, “Every day, a quiz contest is being held, where RJs ask questions to the listeners. We are distributing CDs of Shah Rukh Khan’s movies to the winners. We are carrying out on-ground activities in colleges and schools and asking them to ‘Cheer for the Team’. Our mobile van is out on the streets and holding quiz contests on IPL and distributing gifts to the winners on the spot.”
The stations are receiving huge response not only from listeners but also from advertisers.