Afaqs: Karishma Initiative (KI) a company by Lintas Group has partnered with Media2Win a Mumbai based interactive agency. Although Karishma Initiative has its own digital team, it tied up with Media2Win for better prospects.
Speaking to afaqs!, NP Sathyamurthy, chief executive officer, Karishma Initiative, says, “Our digital team will collaborate with Media2Win, and both will work as a single team to offer digital media services to our clients.” KI has about 11 clients, including Etisalat telecom, Samsonite, Bombay Dyeing and Add Gel Pens.
“Both KI’s digital team and Media2win will work jointly to chalk out the digital media strategies and solutions to be offered to clients. However, the execution or implementation of digital solutions or strategy will be exclusively carried out by Media2Win,” he adds.
In conversation with Afaqs, Namrata Balwani, chief operating officer, Media2Win say, “It is a long-term association, and as per the deal, we will execute the creative strategy and also handle the digital media planning and buying of Karishma Initiative’s clients. Apart from display advertising, social media and search marketing solutions will also be offered by Media2Win to KI clients.”