CampaignIndia: Bollywood hotty Kareena Kapoor is the new brand ambassador for Sony Ericsson. The brand just recently disclosed the news along with their new range of handsets XPERIA X10, XPERIA X 10 minis, XPERIA X10 mini pro, Vivaz, and Vivaz pro.
Hirokazu Ishizuka, corporate vice president and head of Asia Pacific region, Sony Ericsson Mobile Communication says, “Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms.”
On being associated with Sony Ericsson Kareena says, “I am very happy to be associated with Sony Ericsson. Having experienced the new phone – the XPERIA X10, I believe that Sony Ericsson truly represents the fusion of communication and entertainment in a mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.”