Following a multi-agency pitch, JWT India’s Mumbai branch has won the creative duties for Thomas Cook India.
Dentsu Marcom, the incumbent agency, had been handling both the creative and media duties for the company. There is as yet no clarity on whether there is a change in the media agency as well for the business.
Thomas Cook started re-evaluating its creative and media duties in March 2009. A pitch process has been called for, with several agencies, including the incumbent agency, participating in the process.
No official comments were forthcoming at the time of filing the report. Sources have confirmed to that if the economic scenario permits, the travel company intends to earmark Rs 10 crore as advertising and media spends for the year.
The pitch had involved 10 agencies that included Leo Burnett, TBWA India, Everest Brand Solutions, Rediffusion – Y&R, Beehive Communications and Dentsu Marcom, among others.
Earlier this year, Thomas Cook launched its campaign, My India-My Way, to promote its domestic travel plans. The campaign aims to promote economic packages which take tourists anywhere in the country at low prices.