Afaqs: The recently held International AME awards for advertising and marketing effectiveness held in New York saw JWT Mumbai taking away gold medallion for India.
The agency bagged the prize The Times of India’s Teach India campaign in the Public Service and Not-for-Profit category. It was the only campaign short listed from India.
On the win, Dhunji Wadia, managing partner, JWT says, “It is a matter of great pride that the campaign, after being the only Indian finalist, has also gone on to win the Gold. This is especially encouraging, as more and more clients are seeking greater accountability and effectiveness in the marketplace.”
Sushobhan Mukherjee, vice-president and strategic planning director, JWT Mumbai, says, “This is a significant honour, as the AME had a two-step judging process. We had to run the gauntlet first at the Asia-Pacific level; and only then could we be eligible for competing internationally. It was a tough jury list and it is gratifying to finish as Gold winners.”