Exchange4media: In a quest for creative partner, UltraTech Cement has announced for creative pitch to select the right agency. Lowe Lintas, McCann Erickson, JWT and Mudra are some of the agencies rubbing shoulders in the pitch.
These agencies were allotted the task of building the brand further and differentiate it from other businesses. The company will undertake a 360 degree approach comprising print, TV, OOH and BTL activities.
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