UTV Bindass recently appointed Heather Gupta as the Channel Head for UTV Bindass and UTVBindass Movies.
This announcement comes as the company focuses on strengthening its strategic team and highlighting its positioning as the first 360-degree Entertainment Brand for Indian Youth.
Zarina Mehta, CEO, Bindass, confirmed the development, saying, “We are delighted to announce that Heather Gupta, currently Group VP, HRD for the UTV Group will now take on an additional role as Channel Head for Brand Bindass including Bindass and Bindass Movies. I wish Heather every success in her new role and am sure that her tremendous passion, energy and substantial experience will take Bindass from Strength to Strength!”
In her new role, Heather will oversee all activities for the brand with a focus on marketing, including TV, movies, events, web and mobile.
Heather has over sixteen years’ experience including twelve years in marketing and advertising. She has worked for companies including McCann Erickson, JWT and Lintas.