Guess what? Vodafone’s much adored Zoozoo’s are making a comeback. A series of the Zoozoo TVC’s will be released on air soon. A Facebook application gives the users an opportunity to guess what theses little characters will be upto in the new commercials.
The facebook application has three different ad films which are all a part of the new series. The film is an incomplete on and hence the viewers would be prompted to guess what will happen next. Facebooker’s can their version of how the TVC should proceed and end in a text box below.
Vodafone would be giving away Zoozoo merchandise and a Blackberry Storm every week for the most creative entries.
According to Rajiv Rao, national creative director, O&M, “This is the latest in the series of the Zoozoo films. The Facebook App is a precursor to building buzz before the TVCs go on air soon.”
Kavita Nair, associate vice president – marketing and communication, Vodafone said, “We’ve launched the Facebook App to generate excitement for the new television campaign. Vodafone has a huge community of Zoozoo fans on Facebook and it was apt to let them get a first taste of the TV commercials.”