Chennai-based saree brand RmKV has assigned its creative mandate to Grey Chennai. Mudra is the incumbent agency.
The size of the account could not be ascertained although RmKV is known for investing a substantial amount in its brand positioning and promotions.
P Subramaniam, consultant with RmKV, confirmed the development, “We have selected Grey Chennai as our next creative agency and the account size is estimated to be a fairly large amount, considering the kind of brand building and promotion we have planned.”