Industry sources believe that Godrej FairGlow, the fairness soap from the Godrej Consumer Products stable, is looking at shifting its creative duties from Quadrant to a new agency. According to sources close to the development three agencies, namely Orchard, Publicis Ambience and Saatchi & Saatchi, are in the fray for the business.
Godrej launched FairGlow fairness soap in December 1999 and positioned it as twin advantage soap – a clean fresh bath and the added benefit of fairness.
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