LG Electronics (LG has launched its new creative advertising campaign based on LG’s new brand identity – “Stylish design and smart technology, in products that fit consumer’s lives”.
The company specialises in consumer electronics and mobile communications.
Through the campaign, LG aims to maintain and increase sales momentum during the global economic downturn by focusing on brand marketing. The campaign is designed to deliver synchronised communication messages worldwide to elevate LG’s profile and promote its brand identity.
LG Electronics chief marketing officer Dermot Boden explained, “This advertising campaign is LG’s attempt to create a unified message for the global market, aligned with our brand identity. Consumers will see how our ‘Life’s Good’ theme has evolved and expanded. We want to deliver LG’s innovations in a creative and way”.
LG has also launched a global brand campaign microsite – lifesgoodlg.com, which exhibits LG’s brand identity in each key product category. This month the company also began running television commercials in markets worldwide including the UK, France, Australia, Brazil, and Russia. A print ad campaign was launched last month in the UK.