Desi Hits has roped in Devraj Sanyal as its CEO. Sanyal’s mandate in his new role will be to help Desi Hits in exploring new avenues for growth and create long term growth partnerships. Prior to joining Desi Hits, he was the CEO of Percept D’Mark (PDM). He had been with PDM for close to five years, and in 2007 he was promoted to CEO. Since then he was handling all PDM India businesses with a special focus on integrating the various group businesses such as mainstream advertising, content, talent, PR and OOH. Before PDM, Sanyal has worked at The Times of India, Baccarose and Elle magazine.
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