Afaqs: After Swayamvar, Raaz Pichhle Janam ka, and Pati patni aur wo, Imagine is all set to roll out yet another reality show called Desi Girl. This show will have eight glam dolls living in rural parts for 40 days and meet the challenges to win the crown.
The participants are well known faces and are sure to attract male crowd as well. The show will take place in rural part of Punjab where we see the girls take up challenges. At the end of the show, the winner will be announced by the villagers.
Shailja Kejriwal, executive vice-president – content, Imagine says, The show is an adaption of Celebrity Sleepover, but moulded in an Indian manner, where the girls will perform chores like milking cows, making cow-dung cakes, cleaning the house and cooking. The idea is to thrive in the real India.”
Nikhil Madhok, vice-president – marketing, communication and brand management, Imagine explains, “Serials register highest TRPs when somebody gets married in the show. This was transformed by us into a reality show (Swayamvar 1 and 2). Now, we see that a majority of the fiction shows are based in the rural setting of the country. We wanted to give a reality touch to this; hence, Desi Girl was born.”
Madhok adds that people love watching their favourite celebrities overcoming difficult tasks assigned to them. He also shares, “Talks are on with sponsors that seek a strategic partnership; and the marketing plans, which are underway, will be declared within two weeks.”