The Dainik Bhaskar Group has appointed Vijay Sigh as associate vice-president, sales operations. Singh is in charge of two publications, Dainik Bhaskar and Divya Bhaskar, and will report to Rajiv Jaitley, President, sales and marketing, Bhaskar Group.
In his new role, he will be responsible for developing government sales business, creating sales operations systems & processes and developing key accounts.
Rajiv Jaitley said while talking about the appointment, “Vijay’s experience will be a great asset to the Bhaskar Group as we continue to develop our sales operations. His addition to the team will help us refine our direction and ensure that we have the necessary internal processes in place to achieve our goals.”
Vijay Singh says, “It is a privilege to become a part of the Bhaskar Group, which has been growing exponentially and to further grow is the challenge that is up my alley. Our focus will be to continue on the consolidation and expansion spree.”
Singh has 18 years of experience in sales and marketing, having worked in sectors such as FMCG and media. Earlier, he was with Infomedia India for two years as regional head, North operations.
From 1996 to 2006, he was with FMCG player PepsiCo India and moved out of the company as general manager, franchisee operations, Central India. During his tenure at PepsiCo, Singh was honoured with the President Ring of Honour in 2003, which is one of the most prestigious awards given by PepsiCo International. He has also worked with Shriram Foods.