Afaqs: Bindass is all ready to roll out the third season of reality show D3 Commando Force: Dadagiri against Terrorism. The show will have 16 young civilians going through trials of a lifetime. The task undertaken by these civilians will have real weapons, tactics and discipline of military units. Real life Ex-commandos will train these youngsters in a state-of-the-art training centre.
UTV has opted for a mix of on ground activities and outdoor for the marketing of the show. Talking about the reality show Nikhil Gandhi business head, UTV Bindass says, “Dadagiri is the biggest property of Bindass; and we plan to make it bigger and better this season. The on-ground activities were planned to provide an experience of what can be expected in the show.”
After seeking permission from the owners, close to 10,000 Dadagiri 3 tags were hung on the handles of motorbikes parked outside various colleges in Delhi and Mumbai. The creative carried the name of the show and details of the audition in each city, along with a map to help locate the venue easily. At the same time, Dadagiri 3 branded notebooks and audition pamphlets were distributed to students outside the colleges. Also, banners were put up outside 30 colleges in Delhi, Mumbai and Lucknow. More than 370 hoardings were also taken up at strategic locations in the three cities.
Woodland, the main sponsor of the show, will soon launch a merchandise range on the ‘commando’ theme in 55 stores across the country. The participants will be dressed in these clothes throughout the shoot of the show.