Crayons recently bagged the creative duties for the Congress party. In a new development, Crayons will be partnered by JWT in the creative process for the assembly elections of Delhi to be held on November 29.
The account size will be under Rs 20 crore.
How the duties will be split amongst the agencies is not yet clear. The party plans to appeal to voters via television, print and radio. JWT will be looking at some print advertising for the party, a source revealed.
A television commercial for the Congress party went on air last night. A print ad for the party was also released yesterday, carrying the tagline, ‘Cannot afford to stop Progress, Vote Congress’. It highlighted the improvements in the infrastructure which have taken place during the party’s reign.
Meanwhile, rival Bhartiya Janata Party (BJP) has begun a lot of anti-campaigning against the Congress in print and outdoor media Delhi. The question that remains to be answered is will the Congress strike back?