Coke continues to lure the masses

Afaqs: Coke continues to be the favorite beverage in the Indian market. As per the statistics, there has been a 29 percent growth in India in the sales of coke. This growth is also the highest recorded in any regions since the start of 2010.

Atul Singh, president and chief executive officer, Coca-Cola India says, “We are seeing strong growth across our portfolio, both in sparkling and in stills. Brand Coca-Cola too registered double-digit growth during the same quarter.”

Muhtar Kent, chairman and chief executive officer, The Coca-Cola Company, said, “I am once again pleased with the results of the quarter, as we continue to grow our dynamic global business.”

He further adds, “During the quarter we continued to achieve solid business results worldwide, all the while taking decisive action to strategically advance our North America business and further strengthen our franchise system in Europe. Despite expected ongoing challenges in global economic conditions, we continue to invest in our business and build the health of our brands fuelled by world-class marketing and innovation.” 

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