Afaqs: Coca Cola India is soon to launch three fruit based drinks. Two drinks will be launched under the Minute Maid brand and one milkshake under the Mazaa brand.
The brand has already launched Minute Maid Apple Juice and mixed fruit juice in Kolkata and depending on the response it will take the launch further in other parts of the country.
The Coca Cola spokesperson confirms the news and says, “Coca-Cola India is currently test marketing Minute Maid Apple Juice and Minute Maid Mixed Fruit juice in Kolkata. Based on the response, we will take a call to roll it out in other parts of the country.” However he did not comment on entering the dairy segment with the milkshake drink.
India will be the testing ground for Coca Cola in the diary segment with the launch of mango shake. The brand is also the beverage partner for the upcoming Common Wealth Games and will take this opportunity to launch its new products.