CampaignIndia: Castrol revealed its Digital and PR campaign for FIFA World Cup’2010. The campaign is set to be launched in May.
Castrol will run the Castrol Index over every FIFA World Cup tournament since 1966 and use this exclusive data to identify who have been the top performing players from past tournaments. By analysing this data, Castrol will then release the Castrol Index Greatest FIFA World Cup XI, which it claims will be “the world’s greatest formation of players, past and present”.
Mike Johnson, senior VP, Castrol said, “Our global activation campaign will play a significant part in maximizing our sponsorship of the 2010 FIFA World Cup and will run across all our markets, complimenting local activation plans. We’re thrilled to re-introduce the Castrol Index for the 2010 FIFA World Cup as we continue to provide unique insight into winning performance to add value for fans across the globe. The FIFA World Cup is the pinnacle of the football calendar and as an official sponsor for 2010 we’re looking forward to what we’re sure will be a fantastic tournament.”