The Advertising Club Bombay in association with The Times Group, official representative of the Cannes Festival in India have undertaken a new initiative of sending a young team of two marketers below the age group of 30 to the Cannes Festival starting this year from June 20-26.
The test was conducted on 4th May, 2010 for the 11 teams that registered from various marketing organizations. The participants had to prepare a brief on a given subject and present it to the selection panel that had presence of Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Bira Group, Neville Taraporewalla, Director Microsoft Consumer & Online, Microsoft Corporation (India) Pvt. Ltd., Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia and Bipin R. Pandit, General Manager, The Advertising Club Bombay. Each team was allocated half an hour to prepare the presentation and 10 minutes to present the same to the selection panel.
Sandeep Ramesh & Ms. Anviti Shankar from Kimberly Clark Lever, emerged as the winners and will fly to Cannes on 20th to 26th June, 2010. Their trip is sponsored by The Advertising Club Bombay. They get to attend the entire Festival comprising of Workshops, Seminars, Award Ceremonies and the Grand Gala Dinner. The winners from India will get a chance to compete at the International platform for the young lions marketers.
The Ad Club Managing Committee feels that this will be quite on enriching experience for the winners and will be an investment towards the betterment of the industry.
This is an additional step by the Ad Club besides sponsoring one student every year to attend the Cannes Lions Academy Workshop.